French group La Redoute appoints Jaywing for CX brief

laredouteLa Redoute, the French multi-channel retailer founded in 1837, is continuing to bring its marketing into the modern age by appointing Jaywing as its customer experience and effectiveness agency, following a competitive five-way pitch.

Jaywing, which has undergone its own transformation in the past 12 months, will help La Redoute with its programme of digital transformation, supporting the company in better understanding and improving customer experience.

With a 10 million-strong global customer base for its ready to wear clothing and home decor, the brand wants to identify behaviour that will help it serve existing customers and acquire new ones.

Jaywing will use advanced data science techniques and predictive modelling on La Redoute’s first-party data in order to support strategic decision-making and growth. It will also focus on the effectiveness of marketing communications and reposition the retailer’s credit offer.

La Redoute digital marketing director Paul Carmichael said: “Jaywing stood out from the crowd in presenting a complex, multi-dimensional solution to meet our needs in a way that was accessible and easy to understand.  Jaywing will be a critical partner to help us drive more effective, data-informed decisions with our marketing to an audience of savvier, digitally minded shoppers.”

A former subsidiary of Redcats Group, La Redoute was the subject of a management buyout in June 2014, headed by joint chief executives Nathalie Balla and Eric Courteille.

Related stories
Jaywing beats off all to pick up outdoor retailer Rohan
Jacuzzi jumps in with Jaywing to make a splash online
New Jaywing CEO ditches Epiphany brand in shake-up
Jaywing co-founder Martin Boddy exits after 20 years
Jaywing cites Brexit jitters as revenues decline by £6m
Asda appoints Jaywing to handle digital marketing brief
New Jaywing unit to tap into AI and machine learning

Print Friendly