Clic Sargent, the UK cancer charity for children and young people, has appointed Wood for Trees as part of plans to gain greater insights into its marketing and boost the effectiveness of its fundraising activities.
The appointment follows an expansion of the charity’s fundraising work, with direct mail, telemarketing, text and email channels each using a variety of content types.
As such, the organisation has faced major obstacles in accessing its supporter data to acquire the necessary insights because of overstressed systems and lack of resource.
Wood for Trees will use Apteco’s FastStats analysis software suite; the data exploration and visualisation tool has been successfully implemented by many charities and Wood for Trees claims to be an experienced Apteco partner with a long and successful track record of building effective systems in the charity sector.
The move is designed to take the charity on to the next level in terms of campaign activity and increased income, and strengthens its relationship with Wood for Trees, which has already worked on data hygiene projects.
Formed in 2005, the charity specialises in supporting children and young people with cancer, and their families. It provides clinical, practical, financial and emotional support to help children cope with cancer and get the most out of life. Clic Sargent supports people from diagnosis onwards and aims to help the whole family deal with the impact of cancer and its treatment.
Its main fundraising and awareness events are during Childhood Cancer Awareness Month in September each year; other activities include the Big Buzz, Wig Wednesday, ITV’s Text Santa and Joke Appeal (pictured). Its patrons include Zara Phillips, Laurence Llewelyn-Bowen, Gary Lineker and José Mourinho.
Wood for Trees solutions manager Emma Corbett said: “FastStats has the potential to drive a real step-change for Clic Sargent in terms of its internal data management, analysis and insight capabilities.
“The charity knows exactly what it needs it to do and we’re really pleased it has chosen to partner with Wood for Trees to help it build and optimise its system. We’ll be there to help it to acquire the skills needed to get the very best out of this powerful and multi-faceted suite of data tools.”
Former DST Applied Analytics chief Jason Cromack was appointed chief executive of Wood for Trees in September last year, following a major investment by a digital information start-up.
Cromack drafted in at Wood for Trees