Kitcatt Nohr on alert as Dogs Trust calls review

dog trust 2Kitcatt Nohr may have lost most of its senior team over the past few weeks but it is now on alert over one its top clients, following reports that canine welfare charity Dogs Trust has called a review of its marketing account.
The agency has worked on for the chairty since being appointed in January 2013 without a pitch. Dogs Trust had previously used a number of agencies, including OgilvyOne and Soho Square. The business includes CRM, TV, print and direct mail.
It is not known how far the review has progressed, although it is understood that Dogs Trust is already talking to a number of other agencies about the activity. Its data marketing account is handled by Wood for Trees.
As the UK’s largest dog welfare charity, the run-up to Christmas is a crucial period. It coined the term ‘a dog is for life, not just for Christmas’ and regularly launches fundraising campaigns to help abandoned dogs during the seasonal period.
Any new agency is unlikely to be briefed to devise this activity, however, as this should already have been scheduled in by Kitcatt Nohr.
The Kitcatt Nohr senior exodus kicked off in April this year when co-founder Paul Kitcatt stepped down to persue a career in writing. By July his fellow co-founder Vonnie Alexander and chief strategy officer Richard Madden had joined him out of the door, while executive creative director Ben Golik defected to Rapp just two weeks ago.
It is not known whether the senior changes have sparked the review.

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