LadBible chief Orr signs for influencer marketing agency

LadBible Group head of marketing Maya Orr has quit the publishing firm to join influencer agency Connect Management to spearhead several areas of the businesses, including all creative and marketing.

Orr joined LadBible two years ago from Lidl, were she was latterly senior marketing and advertising manager. While at LadBible, Orr worked on a number of major projects, including launching LADx with Jimmy Carr, as well as being integral to the IPO in December 2021.

Connect Management works with a raft of major brands, including Spotify, Amazon and PepsiCo, while influencer clients include Eurovision’s Sam Ryder and Lucy Bronze, England Lioness and Euro 2022 winner.

Working alongside founder and CEO Benjy Leslie (pictured, left), Orr (pictured, right) will sit on the board and be responsible for several key areas within the business, including all creative, reputation management, strategy, through-the-line marketing as well as expansion for the group.

Leslie said: “Maya is simply one of the best in the business. With over a decade’s worth of award-winning experience, Maya will be bringing to Connect her wealth of knowledge and experience that is vital towards our continued growth. She’s a great talent and we’re thrilled to welcome her to the family.”

Orr added: “There have never been more creative opportunities for brands to use influencer marketing to reinvent how they capture audiences and drive growth. Connect have built best-in-class experiences for their clients and are now leading a new generation of industry disruptors. Our industry is poised for change and Connect are perfectly poised to capitalise on what’s to come.”

TOPICS:data-driven marketing influencer marketing social media