Former DMA chief Colin Lloyd has decided to hand in his charity collection box by stepping down as chairman of the Fundraising Standards Board, having served three, three-year terms since the regulator was first established in 2006.
Still known affectionately as “El Presidente” in direct marketing circles – Lloyd was the only person to be president of the DMA – he will leave the charity body in June but remain chairman of the Telephone Preference Service until at least 2017.
During his tenure at the FRSB, Lloyd has established close links with other fundraising bodies, including the Institute of Fundraising and the Public Fundraising Regulatory Association, as well as with the Charity Commission, the Advertising Standards Authority and the DMA.
He has also worked hard to promote good practice within charity marketing, a sector which spends hundreds of millions of pounds on direct mail, telemarketing, digital marketing and DRTV, although the FRSB’s most recent report showed there is still work to be done after a huge increase in the number of complaints. Even so, keen to play down the issue, Lloyd reckoned this was in part due to a rise in activity in the market.
Lloyd said: “Nine years ago I was given the task by the sector and Government to establish the self-regulatory framework for UK fundraising set out in the Buse report.
“I believed at the time that my experience in setting up similar initiatives for e-commerce and direct marketing could bring the sector initiative to a successful reality. I am delighted that this has been the case.”
The FRSB has already started looking for his successor.
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