Sex toy specialist Lovehoney has waded into the row over Prince Harry’s Spare memoir with a new outdoor campaign featuring a ball-gag alongside the words “Silence is golden, Harry”, stressing that not all family issues need to be shared with the public.
The company insists that, in the past, it has been a supporter of Harry and Meghan, even launching a commemorative “Royal Wedding Penis Ring” to celebrate their marriage in 2018.
Lovehoney is at pains to say it welcomes the open discussion around racism and bullying that the pair have shared but that the revelation of sensitive, internal family matters in the book seems to be taking the discussion too far for some.
The firm has twice received the Royal standard of approval, having been granted the Queen’s award for Enterprise in 2021, and the Queen’s Award for International Trade in 2016.
Lovehoney head of sexual empowerment Johanna Rief said: “The late Queen and the Royal Family have been wonderful supporters of Lovehoney’s journey to become the leading brand for pleasure products, having twice granted us with their prestigious award.
“While we have been closely following Harry’s and Meghan’s journey and wishing for their happiness, the vivid details about Harry’s penis and forays with older woman may be categorised as TMI (too much information). With times hard for many, we hope to bring a smile to people’s faces with our unique ‘gag’.”
In May last year, Lovehoney’s ‘Ogle’ campaign created by McCann Birmingham featured a design aimed to help consenting adults turn off Google SafeSearch and find sex-positive content and products.
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