Miroma joint venture offers start-ups affordable media

Brent Hoberman, Marc BoyanHigh-growth start-ups and scale-ups are being offered a cut-price global media-buying and marketing communications service through a new dedicated division launched by Fold7 owner Miroma Group and Founders Forum Group.

The Miroma Founders Network is the brainchild of Miroma Group and Miroma Ventures founder and CEO Marc Boyan (pictured, right) and Founders Forum Group co-founder and chair Brent Hoberman (pictured, left). It is designed to address a critical need among high-growth scale-ups for effective marketing services at a viable price point – services traditionally deployed by larger companies and brands.

MFN will provide services including marketing consultancy, communications planning, and media planning and buying, as well as the review and implementation of data and analytics infrastructures.

The company will have a dedicated core team in place to oversee and support each business from a strategic point of view, helping to define, build and execute a custom-made marketing-communications offering.

It is claimed that MFN will be the first dedicated venture of its kind established to support entrepreneurs as well as venture and private equity-backed companies at all stages, with a growth-focused approach to meet the needs of each individual enterprise, from fundraising support to driving sales with a 360º approach through all online and offline channels.

The venture combines Miroma Group’s media buying and marketing communications offer with Founders Forum Group’s knowledge of the entrepreneurial ecosystem.

Through its multi-channel offering, MFN will aim to give founders the best available media buying opportunities at much more competitive pricing.

Through its key stakeholders, MFN claims to have an understanding of how to build and implement a strategic communications infrastructure for start-ups, geared towards sustained customer acquisition and retention.

At the same time, MFN insists it has a fundamental appreciation of the key metrics that businesses need to hit to support them along funding pathways, which have become even more critical in the context of the current macroeconomic environment.

The venture comes amid a huge rise in UK business insolvencies, up from 10% a year ago, in the three months up to September. MFN is designed to provide small businesses, start-ups and scale-ups facing this pressurised economic environment with more tools and services to increase their marketing competitiveness and rates of success.

MFN complements services provided by Founders Forum Group’s creative and brand agency, Founders Makers, expanding FF Group’s professional services offering which also includes executive search firm, Founders Keepers, and full-service law firm, Founders Law.

Since inception, Miroma Group has built a portfolio of creative, media and content solutions across multiple marketing disciplines, and has experience in working with start-ups and established brands alike, while also having established a strong track record in start-up investing through sister company Miroma Ventures.

Boyan said: “MFN aligns precisely with the spirit of the Miroma Group and our commitment to investing in and supporting founder-led businesses.

“This joint venture is uniquely placed to understand and support the key growth drivers and determinants of value creation for our clients, providing a trusted partner and voice that can understand the pressures across the board.”

Hoberman added: “This partnership is a testament to the vision we share with Miroma Group and our dedication to empowering founders at every stage of their journeys.

“Complementing our existing offering across creative brand-building, legal services, and executive search, MFN will bring critical media-buying and marketing communications services to scaling founders who need a tailored approach, particularly as many navigate the challenges of today’s fundraising landscape.”

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