The Ministry of Defence is launching a public safety film to to urge Brits to stay safe when accessing military training areas to protect themselves – and soldiers – and limit disruption to military training.
Briefed by the Defence Infrastructure Organisation (DIO), the the MoD division which manages military land, 23red is launching the ‘Respect the Range’ film this week, featuring the views of regular users of military training areas and soldiers.
The recent Covid-19 restrictions have made it more likely that people are exploring their local area, including military land, for the first time without understanding the potential dangers.
The campaign, which is targeting Salisbury Plain and Aldershot, initially, before being rolled out further, aims to raise the public’s awareness and understanding of the very real risks to personal safety when using military land.
The film was developed to highlight the dual use of land as it can shift from tranquil to dangerous by the hour. Targeting mountain bikers, dog walkers and ramblers, the film is encouraging the behaviour of always checking training times and routes before using the land.
TV personality and avid outdoor walker Julia Bradbury is also supporting the campaign to encourage likeminded people to make sure they check training times before they travel to the military land and to observe safety information including red flags, signs and byelaws while they are there.
Lt Col Charlie Mayo at DIO said: “It was important to us to remind the public that, although the majority of military training areas are shared spaces, these areas can become dangerous in an instant. This campaign highlights the dangers and explains how people can stay safe while still enjoying these unique areas.”
23red executive creative director Sean Kinmont added: “The MoD training areas are shared spaces. Our brief was to help protect both the public and the Army from harm and to communicate their shared rights to use the land. The idea of ‘mutual respect’ formed the basis of our creative campaign encouraging everyone to ‘Respect the Range’.”
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