Oliver Group, the in-house agency specialist, has taken a major stake in digital content agency Adjust Your Set, as part of its expansion plans which have recently seen it open a Central Europe regional office.
Adjust Your Set will continue to operate as a standalone agency within the Oliver Group, retaining its existing client portfolio and brand strategy, with founder Chris Gorell Barnes remaining chief executive. He is also expected to take on group responsibilities within Oliver.
Oliver Group’s investment will enable the two companies to extend and deepen capabilities in creativity, digital and content, while giving Adjust Your Set access to the group’s global agency resources and ways of working.
Founded in 2008, Adjust Your Set works with brands including Marks & Spencer, Barclaycard and Diageo.
Oliver Group global chief executive Simon Martin said: “Adjust Your Set is a real innovator when it comes to digital content. Through its vision and guidance, the agency has empowered big brand names to take ownership of content. It’s a great business to be venturing with.
“Two years ago we were just Oliver, now we have four agencies within the group. Adjust Your Set brings a deep rooted knowledge in content strategy and creation that will complement our existing capabilities. Likewise, we will be sharing our successful ‘inside’ philosophy, opening up new opportunities and ways of working for the agency and its clients. Acquisitions like this are testament to us ensuring that we are as future-proofed as our clients need us to be.”
Related stories
Proximity chief Whale nets top role at Dare owner
Dare planning chief nets wider Oliver Group role
