Aviva UK marketing chief Pete Markey has quit the insurance giant after just over a year in the role to spearhead TSB Bank’s marketing and brand strategy.
The former Post Office, RSA Group and More Th>n chief will lead a team of over 40 in London and Bristol as marketing director, and report to Nigel Gilbert, chief marketing officer. He succeeds Andrew Gillespie, who previously held the role on an interim basis.
Before joining Aviva last year, Markey worked at the Post Office for two years as the CMO, playing a key role in overhauling the organisation following its split from Royal Mail. During this time he also oversaw its full range of products and services, such as mail, telecoms, mobile, financial services and insurance.
Markey joined the Post Office from RSA Insurance, where he had been promoted to spearhead the marketing across RSA’s entire UK business in May 2011, following the departure of Clare Sheikh; he was previously marketing director of RSA subsidiary More Th>n. Prior to that he held senior roles at the AA, British Gas and Onetel.
Gilbert said: “It’s nearly four years since we launched TSB as Britain’s challenger bank, and in that time, we’ve become the most recommended high street bank in Britain, we’re growing, and more people than ever are considering TSB as a bank worth switching to. As we continue to drive this momentum, I am really thrilled to bring Pete on board. With all of his rich experience, Pete will play a major role in the next phase of our marketing and brand strategy.”
Markey added: I’ve been impressed with how the bank has established its personality within the sector, and in my new role, I’m looking forward to helping evolve the brand as TSB grows.”
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