Markey quits Post Office to take top role at Aviva

Pete-MarkeyPost Office chief Pete Markey has quit after two years in the role to return to the insurance sector as brand communications and marketing director at Aviva.
Markey has been chief marketing officer at the Post Office since March 2014, and has played a key role in overhauling the organisation since its split from Royal Mail.
During this time, the Post Office has started a radical rebranding of its 11,500-strong branch network as part of a modernisation programme designed to get it closer to its customers.
It has also signed a major technology deal with Computacenter – said to be worth over £100m – and hired Rapp, CACI, Aimia and Medialab to handle its data strategy.
Markey joined from RSA Insurance, where he headed up the More Th>n brand before being promoted to chief marketing officer across the parent company, succeeding Clare Sheikh.
Prior to that he held senior roles at the AA, British Gas and Onetel.
At Aviva he will lead the firm’s Good Thinking marketing campaign and report to UK customer marketing director Lindsay Forster.
Forster said: “Pete is an experienced director, having worked across a range of disciplines including marketing, sales, e-business, operations and strategy.
“I’m really excited that we’ve been able to bring such a high calibre talent into the customer marketing leadership team and look forward to working with him.”

Related stories
Post Office signs £100m tech deal
Post Office reveals £10m data line-up
Post Office hunts top marketers
Medialab scoops Post Office brief
Post Office preps agency review
RSA’s Markey jumps to Post Office
Post Office kicks off £11m data pitch
Post Office bigs up host of services

Print Friendly