Plenty of Fish swipes right to attract first global CMO

Plenty of Fish, the Match Group-owned online dating site, has recruited a former Expedia and Microsoft executive as its first global chief marketing officer.

Christina Kozloff joins from education technology software company Rosetta Stone, where she is credited with boosting revenue by over 50% solely through marketing. Her 60-strong global team included experts in performance marketing, brand strategy, creative services, research, marketing analytics, web development, and communications.

During her time at Microsoft, working with the Bing and MSN brands, Kozloff was responsible for creating the brand strategy, developing and executing advertising and marketing programmes to support the $200m-plus media plan and fuel share growth.

At Expedia Group, she led all aspects of Expedia.com’s $100m-plus advertising programme.

Kozloff, who will oversee brand, performance marketing and PR at Plenty of Fish, said: “As a career consumer marketer, what attracted me most to the role is the opportunity to evolve an established global brand.

“At its core, our product is facilitating human connections. With tens of millions of customers worldwide, Plenty of Fish impacts and transforms human relationships and lives globally – what could be more rewarding? Additionally, working alongside a female CEO is empowering and inspiring.”

Plenty of Fish CEO Malgosia Green added: “We are poised to enter a new era to further engage singles worldwide, and we’re thrilled to bring such an experienced and accomplished senior leader as Christina on board as the company’s first CMO.

“Her deep expertise and knowledge across all marketing functions, and incredible track record of driving business results are a few of the many reasons we’re so excited to welcome her to the executive leadership team.”

In total, Match Group operates more than 45 global dating companies, including Tinder, Match.com, Meetic, OkCupid, Hinge, Ship, and OurTime. The company has worked with a number of UK agencies, including Mediacom, the Harbour Network and Mekanism.