The rise of the side hustle continues apace, one in four Brits saying that they have interests, hobbies or projects they would like to monetise, and Gen Z leading the way in converting their passions into profitable offerings.
That is according to a poll of over 2,000 Brits conducted by YouGov and commissioned by website builder and ecommerce platform Squarespace.
Perhaps unsurprisingly, given the survey’s sponsor, among those who would like to monetise their interests, hobbies and projects, a third plan to establish a website presence, while two-fifths (38%) also plan to establish a social media presence in the first instance.
In addition, for those who are planning to monetise their passions, 40% say they aim to learn from video courses. Both from a customer and creator perspective, video content is being used by many people wanting to explore a new skill or way to transform and develop their talents.
As part of establishing their online presence, across websites or social media, the survey also discovered that one in five (21%) would go on to sell a physical product, ranging from the beauty and wellbeing space with makeup, to the food and drink category such as coffee.
Meanwhile, a similar proportion (20%) would go on to sell an online service providing others with their own expertise on various topics, ranging from online courses to coaching or providing mental health advice.
Squarespace customer Wednesday Holmes, who is an illustrator and designer, said: ‘It’s been so important to have my website as a visual catalogue of my artwork, including not only the pieces of art themselves but also the look and feel of the site. It serves as a legitimate backdrop for my social media channels and a place for people to explore my work on social media, and then be driven to a platform whereby people can buy things they love.”
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