Prideaux to leave Publicis Chemistry

Prideaux to leave Publicis ChemistryPublicis Chemistry executive creative director David Prideaux is understood to have resigned from the agency, after over eight years with the Publicis-owned business.
The move will be another blow to new managing director Emma Rush, just two weeks into her tenure, following Royal Mail MarketReach’s decision to put its account into another agency.
It is not known whether he has another job lined up.
Prideaux first joined the agency in 2007, to head up creative across Publicis Dialog and Publicis Modem; he also sat on the board of the main ad agency.
He succeeded Mike Cavers, who had quit to join the then independent Chemistry Communications, but in 2011 when Publicis bought Chemistry and merged it with Dialog, Prideaux retained the top job.
By this time, Cavers had already left to join his old mucker, Simon Marshall, at The Marketing Store. But his successor as Chemistry, Peter Harle, left to pursue other interests. Harle is now creative director at Spark44.
Multi-award winning Prideaux started his career as a copywriter at Bates Dorland in 1988, staying nearly a decade before joining Circus as creative partner. Four years later, he had been poached by John Townshend as creative director at Rapier. Prideaux quit in March 2007 to join Publicis.
Neither Prideaux nor anyone at Publicis Chemistry was available for comment for DecisionMarketing.

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