Proximity lands Kenco loyalty club

My KencoProximity London has strengthened its relationship with Mondelez by scooping the marketing account for Kenco Rewards, the coffee brand’s loyalty programme which was launched last year.
The agency won the business after a pitch against incumbent Arc London and will oversee strategic management, creative, and data management for the scheme.
Customers signing up to Kenco Rewards get access to a range of eco-friendly products and services, depending on how many points they collect, including Jamie Oliver recycled glasses, herb pots and recycling bags, as well as charity donations.
Proximity has added the rewards business to the Kenco account for social, web and CRM, which it won last year, meaning it now holds the entire of the digital business for the brand.
Kenco assistant brand manager Emily Woodward-Smith said “We loved the way Proximity went beyond traditional thinking to deliver new ideas that were unique and engaging, but rooted in solid insight and strategy.”
The Proximity new business machine has put in an impressive performance in recent weeks, picking up the CRM and loyalty business from John Lewis, as well as new work for Royal Mail Parcelforce and Oxfam.

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