Sainsbury’s has turned to Argos’ SEO agency Organic to boost the online performance of clothing brand Tu by driving more visitors to its website.
The agency has been briefed to carry out an analysis of the Tu site’s technical SEO performance and capabilities, create in-depth competitor analysis and taxonomy recommendations, alongside the hygiene and best practice guidance. Organic has a worked for Argos for three years, providing service and advice.
Sainsbury’s launched the dedicated its Tu clothing website in 2015, providing nationwide access to the collection, which had previously only been available in store. The online store, which includes womenswear, menswear and childrenswear, contributes close to £1bn of annual sales to the group
Argos started stocking the Tu brand last year. Customers can order clothes through Argos by 2pm and receive the items the next day at one of the 1,100 Sainsbury’s and Argos click and collect stores.
Organic head of SEO Joe Ford said: “We are well set to give both advice and support where possible in how Tu can improve their SEO thanks to our experience with Argos.”
Last year, Sainsbury’s bolstered its quest to ensure customers experience an integrated and seamless digital experience across the Sainsbury’s, Argos, Sainsbury’s Bank and Nectar divisions by appointing its first ever group digital officer.
Insider Clodagh Moriarty was promoted to the role – which also includes a place on the retailer’s operating board – after eight years with Sainsbury’s, most recently as online director.
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