Scouse posties axe Sun door-drop

Scouse posties axe Sun door-dropRoyal Mail has bowed to pressure from postal workers in Liverpool after they refused to deliver a door-drop issue of The Sun newspaper – promoting the start of the World Cup – threatening a mass walk-out.
The Sun has started a nationwide giveaway of more than 20 million copies of a special free mini-issue across England ending this week. However, News Corp bosses have agreed not to distribute the issues in Liverpool because of the continued anger at the way the paper reported the 1989 Hillsborough stadium tragedy.
It is understood six members of staff at Skelmersdale Royal Mail depot were at Hillsborough on the day of the disaster.
Postal workers said they were “pleased” after Royal Mail said refusals would be considered on a case by case basis.
Royal Mail released a statement, which read: “If there are any personal reasons why a postman or woman would not want to deliver the mailing, we would consider these on an case by case basis working closely with the Communications Workers Union.”
Following the decision, a statement was released on behalf of the postal workers in Skelmersdale, which said: “We are pleased to report that Skelmersdale and the rest of the WN8 area will not be receiving copies of The Sun through their letterboxes this week. We would like to thank the people of Skelmersdale and Liverpool for their support.”
There has been a major campaign to boycott the newspaper in Merseyside after it made allegations about fans’ behaviour just four days after the Hillsborough tragedy in April 1989, in which 96 people died. Under the headline “The Truth”, it claimed fans picked the pockets of victims, urinated on the police and even beat up a PC giving the kiss of life.
The Sun published a full page apology in 2004 and, in 2011, then executive chairman of parent company News International James Murdoch issued a further apology on the paper’s behalf.
News Corp’s £28m advertising and marketing account is handled by WPP’s Team News division.

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1 Comment on "Scouse posties axe Sun door-drop"

  1. Scouse posties pull the plug on Sun door-drop campaign http://t.co/sjsN3nCU9T #directmarketing

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