The Software Bureau is slashing the operational costs of clients by speeding up its batch data quality processing and cleansing facilitated by a transition to Linux functions.
The key processing components of the company’s SwiftCore engine have switched from Windows functions to Linux functions.
The move means the SwiftCore engine will now be able to process tens of millions of records per hour, an increase of around 100%, while enabling the engine to extensively scale up and scale out according to demand.
Each of the three processing queues within the SwiftCore engine is now able to call upon up to 200 cloud servers providing access to around 600 servers at any one time greatly increasing the overall throughput and decreasing the total run time.
It is claimed this gives SwiftCore the ability to process larger volumes of data simultaneously and for the first-time gives clients the genuine ability to clean their data at the point of selection as the matches are returned within seconds and minutes, not hours and days.
This ability turns the traditional campaign process flow of cleaning after recipient selection on its head, saving both time and money.
Software Bureau managing director Martin Rides said: “We can offer our clients both volume and speed at a low cost. It has been said that 2022 will be the year that data transformation truly comes into its own. But not all data is equal and data that is old or inaccurate undermines an entire database. Therefore, we’ll be there to ensure that the data is insight and campaign ready.”
MS Society database manager Rachel Draper added: “Having the processing power to race through millions of records simultaneously every minute is important as ultimately it means we know we can run our batch data at any time with no fear of delay or lengthy return times. It is both a convenient and cost-effective solution.”
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