Spoof Lewis Hamiltons and Taylor Swifts hit marketing
Brands’ marketing efforts continue to be hampered by inaccurate personal information – with millions of people providing spoof names like…
data quality
‘UK must act now to stop dotcom-style collapse of AI’
A serious lack of robust data governance in the UK could result in a collapse of the AI boom, triggering…
Cavalier approach to data holding back adoption of AI
Brand owners might have put data quality, consistency and silos on the back burner for years but this cavalier approach…
Customer acquisition success still hinges on data quality
Marketers’ unshakable confidence in their customer acquisition strategies has been reinforced by new figures which reveal more with nine in…
Data issues standing in the way of firms being ‘AI-ready’
Further evidence has emerged that companies are still struggling to get their data “AI-ready”, with more than eight in ten admitting…
Come clean: ‘Dirty data’ costs UK firms £900bn a year
Businesses which fail to keep their data clean not only risk reputational damage – as well as failed artificial intelligence…
Get data shipshape for GenAI or risk sinking, firms told
Companies are being urged to get their data operations in order before they even attempt to adopt generative AI, as without…
Good data practice ‘beats off rivals and boosts sales’
A new analysis has confirmed what data professionals have been banging on about for years; good data practice is not…
Martech platforms ‘still being hampered by data silos’
More than one in five (22%) in-house UK marketers claim they are expected to carry out their role with a…
Covid set to fuel 34% decline in customer data quality
Covid’s effect on the marketing and advertising sector has been well documented but as the market bounces back, there are…