Five simple steps to finally tackle data quality issues
With all the talk about the accuracy of algorithms, our research shows decisions can be improved by up to 28%…
With all the talk about the accuracy of algorithms, our research shows decisions can be improved by up to 28%…
The marketing industry may have been wrestling with poor quality data for decades but at last it seems the overwhelming…
Companies are being encouraged to get to grips with the “half-life” of their customer data to help frame their approach…
This time last year, I was optimistic about the future of the data and database marketing industry. After all, far…
Most people now recognise data is the lifeblood of business, but are you confident that your customer data is accurate,…
The pursuit of quality marketing data may have started even before Stan Rapp and the late Lester Wunderman were growing…
Businesses are being urged to put data cleanliness at the top of their agenda when it comes to getting in…
The war against poor quality customer contact data has been raging for decades but few have managed to put a…
Businesses might persist in talking a good game when it comes to improving the quality of their marketing data but…
Royal Mail Data Services is aiming to tap into escalating concerns that the new EU data laws will make customer…