WCRF charity sends ‘Healthy You’ mailer to dead woman
World Cancer Research Fund has been accused of not only failing to adhere to the most basic data governance but…
data quality
Industry joins forces for new ‘Campaign for Better Data’
Leading organisations in the data and insight industry have joined forces to launch the Campaign for Better Data, to help…
Firms failing to tackle data basics before rushing into AI
Fears that poor data could scupper the effective adoption of artificial intelligence systems appear to have been confirmed, with most…
Havas supercharges data strategy for entire workforce
Havas is bolstering its data capabilities by signing a new 5-year deal with marketing intelligence firm Funnel, providing both data…
Dunn: Most retail AI efforts are doomed due to poor data
Edwina Dunn, one of the most highly respected data professionals in the business, has warned the retailers industry’s drive to…
Big issues to tackle in 2025: What’s the future for AI?
In the second of our series of articles, in which Decision Marketing is looking back over the past 12 months…
Spoof Lewis Hamiltons and Taylor Swifts hit marketing
Brands’ marketing efforts continue to be hampered by inaccurate personal information – with millions of people providing spoof names like…
‘UK must act now to stop dotcom-style collapse of AI’
A serious lack of robust data governance in the UK could result in a collapse of the AI boom, triggering…
Cavalier approach to data holding back adoption of AI
Brand owners might have put data quality, consistency and silos on the back burner for years but this cavalier approach…
Customer acquisition success still hinges on data quality
Marketers’ unshakable confidence in their customer acquisition strategies has been reinforced by new figures which reveal more with nine in…