Martech platforms ‘still being hampered by data silos’
More than one in five (22%) in-house UK marketers claim they are expected to carry out their role with a…
data quality
Covid set to fuel 34% decline in customer data quality
Covid’s effect on the marketing and advertising sector has been well documented but as the market bounces back, there are…
Software Bureau speeds up SwiftCore and cuts cost
The Software Bureau is slashing the operational costs of clients by speeding up its batch data quality processing and cleansing…
‘Slow’ humans cause firms to suffer ‘data decision gap’
Companies’ attempts to bring together the internal and external data needed to make accurate and trusted decisions are being hampered…
CMOs feel under pressure and ill-equipped for recovery
With most British firms now on the road to recovery from the coronavirus – until the next variant strikes –…
Get to grips with data hygiene if you want to clean up
The Government’s recent data protection consultation is designed to ensure the principles outlined in GDPR are clearer. As the report…
Mind the gap: Marketers expose the great data divide
Data might be the lifeblood of marketing but it is facing major trust issues across the board, with more than…
Local councils under fire over data accuracy failings
Just weeks after the first High Court action was launched over a company’s failure to keep accurate personal data, local…
Data failings put half of SMEs at risk of violating GDPR
Nearly nine out of ten (85%) of the small- to medium-sized businesses (SMEs) in the UK are now familiar with…
Most data professionals ‘still lacking the basic skills’
Data skills are considered more important than ever in business, but less than a quarter (23%) of data professionals –…