Data issues standing in the way of firms being ‘AI-ready’
Further evidence has emerged that companies are still struggling to get their data “AI-ready”, with more than eight in ten admitting…
data quality
Come clean: ‘Dirty data’ costs UK firms £900bn a year
Businesses which fail to keep their data clean not only risk reputational damage – as well as failed artificial intelligence…
Get data shipshape for GenAI or risk sinking, firms told
Companies are being urged to get their data operations in order before they even attempt to adopt generative AI, as without…
Good data practice ‘beats off rivals and boosts sales’
A new analysis has confirmed what data professionals have been banging on about for years; good data practice is not…
Martech platforms ‘still being hampered by data silos’
More than one in five (22%) in-house UK marketers claim they are expected to carry out their role with a…
Covid set to fuel 34% decline in customer data quality
Covid’s effect on the marketing and advertising sector has been well documented but as the market bounces back, there are…
Software Bureau speeds up SwiftCore and cuts cost
The Software Bureau is slashing the operational costs of clients by speeding up its batch data quality processing and cleansing…
‘Slow’ humans cause firms to suffer ‘data decision gap’
Companies’ attempts to bring together the internal and external data needed to make accurate and trusted decisions are being hampered…
CMOs feel under pressure and ill-equipped for recovery
With most British firms now on the road to recovery from the coronavirus – until the next variant strikes –…
Get to grips with data hygiene if you want to clean up
The Government’s recent data protection consultation is designed to ensure the principles outlined in GDPR are clearer. As the report…