Only 2% of firms trust the customer data they hold
Businesses might persist in talking a good game when it comes to improving the quality of their marketing data but…
data quality
Royal Mail guide to tackle home mover data decay
Royal Mail Data Services is aiming to tap into escalating concerns that the new EU data laws will make customer…
Filthy data hampers efforts to slash customer churn
Data quality problems may be as old as the hills but companies still haven’t grasped the issue, according to new…