Mind the gap: Marketers expose the great data divide
Data might be the lifeblood of marketing but it is facing major trust issues across the board, with more than…
data quality
Local councils under fire over data accuracy failings
Just weeks after the first High Court action was launched over a company’s failure to keep accurate personal data, local…
Data failings put half of SMEs at risk of violating GDPR
Nearly nine out of ten (85%) of the small- to medium-sized businesses (SMEs) in the UK are now familiar with…
Most data professionals ‘still lacking the basic skills’
Data skills are considered more important than ever in business, but less than a quarter (23%) of data professionals –…
Blackbaud brings in REaD Group for auto data cleaning
Blackbaud, one of the world’s leading cloud software companies for the non-profit sector, has signed a deal with data and…
Why prioritising 100% data accuracy is a mistake
Now more than ever, it is constantly drilled into marketers that decisions must be data driven and the prerequisite for…
Brits would buy more from brands with data kitemark
With the digital revolution sparked by Covid driving awareness around data protection, a new study has reopened the debate on…
REaD Group revamps online data management platform
Data and insight company REaD Group has implemented a raft of updates to its online, self-service data management platform, REaDOnline,…
Email marketing gets Covid fillip but data fears grow
The Covid pandemic has fuelled a major rise in email marketing, with brands seemingly diverting spend from other disciplines during…
Digital transformation surge fuels quest for quality data
The Covid-19 pandemic might have triggered an acceleration of companies’ digital transformation plans but it has also fired up demand…