Blackbaud brings in REaD Group for auto data cleaning
Blackbaud, one of the world’s leading cloud software companies for the non-profit sector, has signed a deal with data and…
data quality
Why prioritising 100% data accuracy is a mistake
Now more than ever, it is constantly drilled into marketers that decisions must be data driven and the prerequisite for…
Brits would buy more from brands with data kitemark
With the digital revolution sparked by Covid driving awareness around data protection, a new study has reopened the debate on…
REaD Group revamps online data management platform
Data and insight company REaD Group has implemented a raft of updates to its online, self-service data management platform, REaDOnline,…
Email marketing gets Covid fillip but data fears grow
The Covid pandemic has fuelled a major rise in email marketing, with brands seemingly diverting spend from other disciplines during…
Digital transformation surge fuels quest for quality data
The Covid-19 pandemic might have triggered an acceleration of companies’ digital transformation plans but it has also fired up demand…
Firms declare war on poor data but the battle rages on
Marketers may have finally recognised the importance of data quality – which has risen up the agenda from a “nice…
Five simple steps to finally tackle data quality issues
With all the talk about the accuracy of algorithms, our research shows decisions can be improved by up to 28%…
Firms fail to get quality data into their martech stack
The marketing industry may have been wrestling with poor quality data for decades but at last it seems the overwhelming…
Brands urged to tackle data ‘half-life’ to combat decay
Companies are being encouraged to get to grips with the “half-life” of their customer data to help frame their approach…