Firms declare war on poor data but the battle rages on
Marketers may have finally recognised the importance of data quality – which has risen up the agenda from a “nice…
data quality
Five simple steps to finally tackle data quality issues
With all the talk about the accuracy of algorithms, our research shows decisions can be improved by up to 28%…
Firms fail to get quality data into their martech stack
The marketing industry may have been wrestling with poor quality data for decades but at last it seems the overwhelming…
Brands urged to tackle data ‘half-life’ to combat decay
Companies are being encouraged to get to grips with the “half-life” of their customer data to help frame their approach…
2020 and beyond: Time to finally clean up your act?
This time last year, I was optimistic about the future of the data and database marketing industry. After all, far…
Why brands must act now to tackle their customer data
Most people now recognise data is the lifeblood of business, but are you confident that your customer data is accurate,…
Shoddy data spills 20% of marketing spend down drain
The pursuit of quality marketing data may have started even before Stan Rapp and the late Lester Wunderman were growing…
Brands urged to clean up data to clean up with GDPR
Businesses are being urged to put data cleanliness at the top of their agenda when it comes to getting in…
Dirty data ‘costs firms up to 6% of annual revenues’
The war against poor quality customer contact data has been raging for decades but few have managed to put a…
Only 2% of firms trust the customer data they hold
Businesses might persist in talking a good game when it comes to improving the quality of their marketing data but…