REaD Group revamps online data management platform

1219 REaD Group - Jon Cano-LopezData and insight company REaD Group has implemented a raft of updates to its online, self-service data management platform, REaDOnline, including a transformational redesign to make customers’ data easier to study.

REaDOnline enables brands and businesses of any size – from SME to large enterprise – to efficiently and effectively manage and maximise the value of their customer and prospect data. Via REaDOnline, organisations can access what is claimed to be the most comprehensive and trusted data available in the UK to validate, clean, update and enhance their data.

To further improve the platform, REaD Group has made a number of enhancements, including a redesigned interface, with a fresh and clean look and feel to deliver an enhanced user experience; and improved performance to make the platform more responsive and deliver improved processing capability.

For users, the reporting has been redesigned to provide a clearer top-level summary, while more options on how the results are presented – as stats or visually – have been added. The accompanying job results email will also have a new look.

REaDOnline users will also enjoy an improved account area, including access to users, job history, costs and licenses.

The new platform is now live with user guide and other support materials available to help existing and new users.

REaD Group chief executive Jon Cano-Lope said: “The launch of the new iteration of the REaDOnline platform raises the bar for self-service data management.

“By combining market-leading data with great tech and a user-friendly interface with guided data processing routines, new REaDOnline enables businesses of any size to optimise the quality of their data and ensure they are compliant with data legislation with ease.”

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