Top data firms unite to tackle Covid surge in data decay
Four of the UK’s leading providers of customer data hygiene services have buried the hatchet to collaborate for the first…
suppression
Why deceased mailings are much more than a dead loss
Earlier this week a friend of mine told me how she had just received a piece of charity direct mail…
Why Covid fall-out could put your reputation on the line
Speaking with colleagues across several sectors over the last month, it’s clear that many are intending to increase their direct…
Brands urged to tackle data ‘half-life’ to combat decay
Companies are being encouraged to get to grips with the “half-life” of their customer data to help frame their approach…
2020 and beyond: Time to finally clean up your act?
This time last year, I was optimistic about the future of the data and database marketing industry. After all, far…
Mortascreen expands deal with The Software Bureau
Wilmington Millennium has expanded its partnership with the Software Bureau to offer its Mortascreen deceased suppression data direct to end…
Year Ahead: Time to protect your brand from ID fraud
These days no one is safe from fraud. Even charities are a target with the third sector losing an estimated…
Donors shun FPS as sign-ups trickle in at 230 a week
Charity marketers may be left wondering what all the fuss was about over the Fundraising Preference Service after the latest…
Charity regulator admits only ICO can issue FPS fines
The Fundraising Regulator has admitted it will be powerless to fine charities which fail to sign up people to the Fundraising…
The Software Bureau bolsters Cygnus with DBS data file
The Software Bureau has beefed up its Cygnus data processing suite with the addition of DBS Data’s Purifi scheme, providing…