Sagacity overhauls self-serve data management tool
Data solutions expert Sagacity Solutions has boosted its self-serve data management platform Online, with a number of user interface improvements to…
suppression
Mark Roy steps down as REaD Group secures buyout
Data marketing and insight agency REaD Group has been acquired by tech-enabled customer data management specialist Sagacity Solutions in a…
Microsoft Dynamics 365 clients offered free data check
Clean Contacts, the consortium launched by the Software Bureau, Royal Mail, REaD Group and Wilmington Millennium, has launched a new…
REaD Group revamps online data management platform
Data and insight company REaD Group has implemented a raft of updates to its online, self-service data management platform, REaDOnline,…
Top data firms unite to tackle Covid surge in data decay
Four of the UK’s leading providers of customer data hygiene services have buried the hatchet to collaborate for the first…
Why deceased mailings are much more than a dead loss
Earlier this week a friend of mine told me how she had just received a piece of charity direct mail…
Why Covid fall-out could put your reputation on the line
Speaking with colleagues across several sectors over the last month, it’s clear that many are intending to increase their direct…
Brands urged to tackle data ‘half-life’ to combat decay
Companies are being encouraged to get to grips with the “half-life” of their customer data to help frame their approach…
2020 and beyond: Time to finally clean up your act?
This time last year, I was optimistic about the future of the data and database marketing industry. After all, far…
Mortascreen expands deal with The Software Bureau
Wilmington Millennium has expanded its partnership with the Software Bureau to offer its Mortascreen deceased suppression data direct to end…