Sagacity overhauls self-serve data management tool

Anita DougallData solutions expert Sagacity Solutions has boosted its self-serve data management platform Online, with a number of user interface improvements to enhance the user experience and upgrade the overall look and feel of the platform.

The information that a company holds on its customers decays at an alarming rate every year due to many factors, including people moving home, or passing away, and Royal Mail’s own updates to its Postcode Address Finder.

Sagacity’s own research has found that almost two-thirds (61%) of SMEs do not run any data cleansing or update processes on the information they hold.

This is not only a reputational risk, it is also a potentially expensive one: organisations spend between 10% and 30% of revenue on handling data quality issues, while Gartner estimates that poor data quality costs organisations an average $12.9m globally.

Online is designed to make data management and cleansing simple by giving organisations the ability to manage their data online, with tools to optimise the value, compliance, and accuracy of data.

Accessible through a secure online portal and operating a same day turnaround on management and cleansing, the platform validates, cleanses, updates and enhances an organisation’s marketing data, maximising its value, saving costs, improving efficiency and increasing ROI.

Sagacity co-founder and CEO Anita Dougall (pictured) said: “Many companies have retired their business data cleansing platforms, so thousands of customers are left without a reliable way to cleanse their data.

“This is where Online can help: serving the data compliance requirements of organisations, ranging from SMEs to large enterprises.”

It is claimed that Online’s easy-to-use data management technology combines the most accurate and comprehensive data available in the UK with cutting-edge technology. Organisations can run a data audit and access the results in just a few steps. Its screening service identifies individuals who have changed address, contact details, or have passed away, as well as identifying duplication and formatting errors.

Dougall added: “With Online, organisations will be able to easily maintain data accuracy, compliance and completeness, and maximise data quality and standardise their data to improve matching and enhance targeting.

“It’s a cost-effective solution priced on the services they wish to use and the amount of data they wish to process, all geared to improving their marketing activities.”

The UI updates are aimed at offering users a cleaner, simplified journey to the cleansing of existing customer data and prospect data, making it easier to use. Its core functionality – that of being able to handle any size data on a same day turnaround – remains the same. Further functionality updates are also in the pipeline.

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