Equifax strengthens ties with Sagacity for insight boost
Equifax UK has expanded its partnership with data-intelligence specialist Sagacity in a move which both claim will better empower marketers…
Sagacity
Sagacity plays key role in Blind Veterans VE Day push
As the nation gathers to commemorate the 80th anniversary of VE Day, Blind Veterans UK has given its data-driven marketing strategy…
DM Data Clinic: Strategies for the new cookieless world
In the latest in our series of articles, designed to provide advice on data-driven marketing strategies, we once again look…
DM Data Clinic: Finding new customers without cookies
In the latest in our series of articles, designed to provide advice on data-driven marketing strategies, we look into marketing…
How you can thrive in 2025…with data-driven retailing
It’s been another tough year for retailers: ONS data tracks retail sales dipping and rising over the course of the…
Sagacity to combine Intra dataset with major email file
Data and analytics consultancy Sagacity is to combine its UK-wide Intra dataset with customer acquisition specialist esbconnect’s Inbox Extend 17 million-strong…
Sagacity promotes Standing as Scott Logie steps down
Data solutions consultancy Sagacity has promoted Dean Standing to the role of chief revenue officer, succeeding Scott Logie, who has…
Sagacity data geeks predict result of general election
As a very data rich organisation, with data on every household, here at Sagacity it is always tempting at election…
Decision Marketing Data Clinic: DPDI record keeping
The Government’s proposed data reforms – under the Data Protection and Digital Information (No. 2) Bill – is at Committee…
Ex-British Gas chief to lead Sagacity expansion plans
Data consultancy Sagacity has appointed former British Gas managing director and current non-executive director Ian Peters as chairman, to lead…