DM Data Clinic: Strategies for the new cookieless world
In the latest in our series of articles, designed to provide advice on data-driven marketing strategies, we once again look…
Sagacity
DM Data Clinic: Finding new customers without cookies
In the latest in our series of articles, designed to provide advice on data-driven marketing strategies, we look into marketing…
How you can thrive in 2025…with data-driven retailing
It’s been another tough year for retailers: ONS data tracks retail sales dipping and rising over the course of the…
Sagacity to combine Intra dataset with major email file
Data and analytics consultancy Sagacity is to combine its UK-wide Intra dataset with customer acquisition specialist esbconnect’s Inbox Extend 17 million-strong…
Sagacity promotes Standing as Scott Logie steps down
Data solutions consultancy Sagacity has promoted Dean Standing to the role of chief revenue officer, succeeding Scott Logie, who has…
Sagacity data geeks predict result of general election
As a very data rich organisation, with data on every household, here at Sagacity it is always tempting at election…
Decision Marketing Data Clinic: DPDI record keeping
The Government’s proposed data reforms – under the Data Protection and Digital Information (No. 2) Bill – is at Committee…
Ex-British Gas chief to lead Sagacity expansion plans
Data consultancy Sagacity has appointed former British Gas managing director and current non-executive director Ian Peters as chairman, to lead…
What’s in store for 2024…for data-driven marketing?
For many of us, 2023 has been awful, with multiple wars and the associated atrocities, constant price rises, marketing spend…
Decision Marketing Data Clinic: New personal data law
The Government’s proposed data reforms – under the Data Protection & Digital Information (No. 2) Bill – are due to…