Spoof Lewis Hamiltons and Taylor Swifts hit marketing
Brands’ marketing efforts continue to be hampered by inaccurate personal information – with millions of people providing spoof names like…
data accuracy
‘UK must act now to stop dotcom-style collapse of AI’
A serious lack of robust data governance in the UK could result in a collapse of the AI boom, triggering…
Cavalier approach to data holding back adoption of AI
Brand owners might have put data quality, consistency and silos on the back burner for years but this cavalier approach…
Data issues standing in the way of firms being ‘AI-ready’
Further evidence has emerged that companies are still struggling to get their data “AI-ready”, with more than eight in ten admitting…
Come clean: ‘Dirty data’ costs UK firms £900bn a year
Businesses which fail to keep their data clean not only risk reputational damage – as well as failed artificial intelligence…
Sagacity overhauls self-serve data management tool
Data solutions expert Sagacity Solutions has boosted its self-serve data management platform Online, with a number of user interface improvements to…
Generative AI threatened by unresolved martech issues
Marketers might be dumping their martech systems and jumping into bed with generative AI tools faster than Love Island contestants…
Sagacity unveils embedded ‘rapid’ data cleaning tool
Data consultancy Sagacity Solutions is launching a new embedded cleansing tool for customer data within Microsoft Dynamics 365 and Shopify,…
Cheques worth trillions mailed in compensation gaffe
As mailing cock-ups go they don’t get much bigger than energy firm Northern Powergrid, which has been forced to apologise…