Decision Marketing Data Clinic: Financial services plan
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
The REaD Group
Why aren’t you using Covid data to improve marketing?
In the past few months, we have probably all become quite a bit better acquainted with data. To some extent,…
REaD Group acquires key assets as UKChanges shuts
REaD Group has taken over the ownership and management of a number of UKChanges’ assets, including its market-leading data management…
REaD Group data scheme to aid ‘responsible marketing’
Companies aiming to advertise their way through the Covid-19 crisis have been given a boost with the launch of a new data scheme…
Decision Marketing Data Clinic: A Covid-19 action plan
In the first of a series of articles, Decision Marketing is launching a new service designed to provide advice on…
Why direct mail is medium of choice in these rainy days
As we adjust to working from home and self-isolating from our colleagues, friends and family, we remain hopeful that we…
Brands urged to tackle data ‘half-life’ to combat decay
Companies are being encouraged to get to grips with the “half-life” of their customer data to help frame their approach…
2020 and beyond: It’s time to build the circle of trust
We’re already hearing a lot of talk around trust and ethics/values and we expect there to be a greater emphasis…
2020 and beyond: Time to finally clean up your act?
This time last year, I was optimistic about the future of the data and database marketing industry. After all, far…
When push comes to shove, beware a messy break up
We are being encouraged more and more to consider switching – our insurance policies, banks, mobile providers, tea bags, even…