The REaD Group

Views January 6, 2020 3:34 pm

This time last year, I was optimistic about the future of the data and database marketing industry. After all, far…

Views October 10, 2019 4:38 pm

We are being encouraged more and more to consider switching – our insurance policies, banks, mobile providers, tea bags, even…

Views August 1, 2019 11:47 am

Propensity is a word we use a lot in marketing, and not much anywhere else. Marketers and brands want to…

Views May 13, 2019 10:28 am

On Saturday evening, with two other statisticians and my wife, I played a great new board game. Don’t worry, there…

Views January 31, 2019 10:52 am

Despite the hysteria and confusion, I am pleased to say that the threatened “GDPR data apocalypse” has not materialised and,…

News July 18, 2018 7:34 am

Senior figures in the marketing industry are urging clients to wake up to the power of direct mail following Royal…

Views May 25, 2018 10:41 am

The past few months have been a turbulent time for the UK retail sector. Tesco defied the retail gloom by…

Views January 17, 2018 12:36 pm

So, at last a bit of welcome news from the ICO. Here it is in black and white in new…

Views January 3, 2018 9:57 am

2018 promises to be the year when consumers will finally take control of how brands communicate with them. Remember, data…

Views October 23, 2017 9:54 am

The recent £75,000 fine against Vanquis Bank – issued after it was found to have sent 870,849 spam text messages…