Decision Marketing at 10: The next 10 for ‘king data’
From a brand perspective, the long-term impact of Covid-19 will take years to stabilise but, ultimately, we will end up…
The REaD Group
Decision Marketing Data Clinic: Financial services 2.0
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Decision Marketing Data Clinic: Action plan for utilities
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Decision Marketing Data Clinic: Financial services plan
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Why aren’t you using Covid data to improve marketing?
In the past few months, we have probably all become quite a bit better acquainted with data. To some extent,…
REaD Group acquires key assets as UKChanges shuts
REaD Group has taken over the ownership and management of a number of UKChanges’ assets, including its market-leading data management…
REaD Group data scheme to aid ‘responsible marketing’
Companies aiming to advertise their way through the Covid-19 crisis have been given a boost with the launch of a new data scheme…
Decision Marketing Data Clinic: A Covid-19 action plan
In the first of a series of articles, Decision Marketing is launching a new service designed to provide advice on…
Why direct mail is medium of choice in these rainy days
As we adjust to working from home and self-isolating from our colleagues, friends and family, we remain hopeful that we…
Brands urged to tackle data ‘half-life’ to combat decay
Companies are being encouraged to get to grips with the “half-life” of their customer data to help frame their approach…