Sagacity hails client wins as REaD Group deal pays off
Data solutions expert Sagacity Solutions has secured a raft of new client wins across a range of the core sectors…
The REaD Group
Sagacity seals data-powered partnership with Medialab
Data solutions specialist Sagacity has signed a partnership with independent media agency Medialab to deliver joint products, while enhancing existing…
REaD Group name axed in Sagacity Solutions rebrand
REaD Group, one of the UK’s best known data marketing and insight brands in operation since 1991, has been rebranded…
The key lessons from 2022: Expect the unexpected
As 2022 draws to an end, I think we will all be happy to see the back of it. Three…
Mark Roy steps down as REaD Group secures buyout
Data marketing and insight agency REaD Group has been acquired by tech-enabled customer data management specialist Sagacity Solutions in a…
Decision Marketing Data Clinic: Vulnerable finances
In the latest in our series of articles, designed to provide advice on data-driven marketing strategies, we look into the…
Is now the time to bring back prospect data pools?
Rewind to the mid-Noughties and while most of us were obsessing over flip phones and reality TV, anyone who was…
Charities urged to act as campaign effectiveness slumps
Charity marketers are being urged to redouble their efforts to ensure they are embracing the most effective channels to reach…
Decision Marketing Data Clinic: Third-party emails
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Decision Marketing Data Clinic: Targeting home movers
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…