Decision Marketing Data Clinic: Betting on winners
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
The REaD Group
REaD Group signs InfoSum deal to boost data matching
Data and insight company REaD Group has signed a partnership with identity infrastructure provider InfoSum to make REaD’s UK-wide permissioned…
Top data firms unite to tackle Covid surge in data decay
Four of the UK’s leading providers of customer data hygiene services have buried the hatchet to collaborate for the first…
Trussell Trust awards data insight task to REaD Group
Food bank charity the Trussell Trust has handed a major brief to data and insight company REaD Group to support…
Decision Marketing Data Clinic: Top tips for travel firms
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Decision Marketing at 10: The next 10 for ‘king data’
From a brand perspective, the long-term impact of Covid-19 will take years to stabilise but, ultimately, we will end up…
Decision Marketing Data Clinic: Financial services 2.0
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Decision Marketing Data Clinic: Action plan for utilities
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Decision Marketing Data Clinic: Financial services plan
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Why aren’t you using Covid data to improve marketing?
In the past few months, we have probably all become quite a bit better acquainted with data. To some extent,…