Do you have the propensity to make better decisions?
Propensity is a word we use a lot in marketing, and not much anywhere else. Marketers and brands want to…
The REaD Group
Data-driven decisions are better than a hunch, right?
On Saturday evening, with two other statisticians and my wife, I played a great new board game. Don’t worry, there…
Year Ahead: Why the data industry has world at its feet
Despite the hysteria and confusion, I am pleased to say that the threatened “GDPR data apocalypse” has not materialised and,…
Industry mounts fightback over GDPR direct mail jitters
Senior figures in the marketing industry are urging clients to wake up to the power of direct mail following Royal…
Loyalty schemes can exploit GDPR to remain relevant
The past few months have been a turbulent time for the UK retail sector. Tesco defied the retail gloom by…
We all have a legitimate interest in sound GDPR advice
So, at last a bit of welcome news from the ICO. Here it is in black and white in new…
Year Ahead: How life under GDPR will benefit us all
2018 promises to be the year when consumers will finally take control of how brands communicate with them. Remember, data…
How to prevent your firm from being the next Vanquis
The recent £75,000 fine against Vanquis Bank – issued after it was found to have sent 870,849 spam text messages…
BHS defies us all but the hard work has only just begun
It has been almost a year since BHS, the collapsed high street retailer, made an unexpected comeback in the entirely…
Stricter data laws will give consumers renewed faith
The new Data Protection Bill has got one or two throwing their hands in the air and saying, ‘what’s the…