The Software Bureau has added 125 million new records to its embedded suppression service within its Cygnus data processing suite.
The update follows the REaD Group’s recent upgrade of its data hygiene suite – including the Bereavement Register, the Gone Away Supression File and GAS Reactive – to reach a claimed 100 million records.
The refreshed data run through Cygnus provides 29 million new tracked address records and 96 million goneaways. This latest update makes Cygnus the most comprehensive data processing solution available for direct mailers, the company claims.
Sitting within Cygnus is the company’s Lean DM workflow package which systematically addresses each of the five sources of waste and highlights opportunities to both optimise mailings and save money. The firm maintains tt provides an easy solution for both direct mail producers and end users.
Software Bureau managing director Martin Rides said: “We are committed to ensuring that Cygnus is the best data processing software on the market and constantly update and upgrade it in line with market developments. This is crucial for better direct mail targeting, fundamental for compliance with the EU General Data Protection Regulation (GDPR) and ensuring permissioned relationships with customers.”
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Digital and direct the winning formula
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