Stack promotes Nicola Nimmo to managing director role

Stack, the MSQ-owned agency, has promoted client services director Nicola Nimmo to the role of managing director five years after she joined the business from Psona.

She will now take over the day-to-day running of Stack, covering existing clients as well as unlocking growth opportunities.

After beginning her career client-side in 2001 at shopping channel QVC, Nimmo’s first agency role was with Iris Worldwide, where she was group account director for over five years.

She also had spells at Publicis Dialog and 23red, before joining The Communications Agency in 2012 as business director. She left soon after the business was rebranded Psona, joining Stack as a business director in October 2015, nearly a year after it also rebranded from CMW.

Nimmo was promoted to client services director in January 2018, leading Stack’s client portfolio of brands, including PSA Groupe, Elanco, Amex and Innovate UK.

She has also been responsible for running several MSQ group accounts, such as the Electoral Commission, Church & Dwight and White Oak UK.

Nimmo takes on the role with immediate effect, and will work closely with Stack chief executive Ben Stephens and MSQ executive director Kate Howe.

Stephens said: “During her time at Stack, Nic has worked tirelessly to make the agency a great place for clients to come to and a happy place for people to be a part of. She’s loved by everyone in the business and has earned enormous respect from the wider MSQ group. She’ll prove to be an even greater asset in her new role.”

Nimmo, who is also a Nabs Fast Forward mentor, DMA mentor and IPM judge, added: “Stack’s continuous customer acquisition model and growing range of complementary capabilities means we’re perfectly placed to provide clients with sharper and smarter thinking. I’m delighted to take on this role to help us further our ambition and tackle new and exciting opportunities.”