Steamy video warns of HIV threat

Steamy video warns of HIV threatA new viral video featuring lascivious lovers purring over what turns them on – featuring lines such as “I know how to make him beg for more” – is being released by Durex and MTV as part of a World Aids Day campaign.
The video, produced by the jointly funded sexual health movement Someone Like Me, is designed to urge young adults to be vigilant in the fight against HIV and begin conversations that dispel the myths that surround HIV and Aids.
The Someone Like Me movement was launched last year for 2013 World Aids Day but this year became a year-round campaign to support happy, healthy and confident sex lives across the globe. The aim is not to preach to young people, but rather provoke questions and spark conversations across social media.
The video, titled Don’t Let HIV Outsmart You, is available to view now on the Someone Like Me YouTube, Facebook and Twitter profiles, and on the Someone Like Me website.
MTV Staying Alive Foundation executive director Georgia Arnold said: “Our research shows that one in four young adults across Europe think HIV is a problem that mainly affects people in Africa, which is a worrying myth. We want Someone Like Me to get people talking, online and in the real world, about HIV as we approach World Aids Day (December 1).
“It’s not enough to simply provide information and hope it is consumed by young people. The only way to break down stigma, myths and stereotypes that can shroud the truth around HIV is to get people talking and sharing their own knowledge and experiences on the platforms they use to communicate every day.”

1 Comment on "Steamy video warns of HIV threat"

  1. Steamy video warns of HIV threat http://t.co/hnTTv8LP99 #digitalmarketing #directmarketing #advertising

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