Tesco struggles with Hudl demand

Tesco has admitted it is struggling to keep up with customer demand for its Hudl tablet computer – which is listed as out of stock on its website – after selling more than 300,000 units since it was launched in September.
Boss Philip Clarke labelled the Hudl a “damn good product that customers love” and admitted sales have exceeded its own forecasts; Tesco has reportedly run out of stock of the 7-inch tablet twice in the past two months.
However, Clarke also confirmed the Hudl 2, which will include enhancements to the existing device, will launch next year.
Hudl sales were the only bright spot in the supermarket giant’s quarterly results, unveiled today. High quality global journalism requires investment. Overall UK sales fell 1.5% in the three months to November 23, dragged down by its core UK grocery market. This compares with flat UK like-for-like sales in the three months to August 24 and comes after a 0.7% decline in the equivalent quarter a year ago.
But Clarke was in defiant mood. He said: “There is no short-term relief in this market without opening new stores and we won’t trade long-term health for short-term help. We have opened far less new stores than our rivals, including the discounters.
“There has been a great reaction to Price Promise. We are focused on doing the right things for the customer and making more of our price, quality, range and service to differentiate,” he added.
Earlier this week City analysts urged Tesco to slash prices and run more promotions in an effort to claw back market share from rivals.

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