Three ditches Wuntu loyalty scheme following review

Three1Mobile operator Three is pulling the plug on its Wuntu customer loyalty scheme on December 15, giving customers just over two weeks to redeem their offers or lose out.

The rewards scheme was only launched in February 2017 but, following a review, has been deemed past its sell-by date. Three has insisted, however, that it will unveil a new programme in the new year.

The app-based scheme is similar to O2’s Priority rewards programme. It offers Three customers up to 40 deals a week from a range of partners, including restaurant chains Café Rouge and Bella Italia, travel brands Lastminute.com and EasyJet, as well as retailers Majestic Wine, Costa and Domino’s.

Three has notified its customers of the plans to close the programme, and has warned them to use all claimed offers by December 15.

The Wuntu website sates: “We’ve seen that our users want something a little different to what Wuntu can offer at the moment, so we’ll be doing some work to find better ways of rewarding our customers.”

A Three spokesman added: “Following a review of our customer loyalty programme, we will be closing the Wuntu app on December 16. Loyalty is hugely important to us and our customers, and we will announce a new scheme to reward our customers in the New Year.”

In September, Three implemented a new artificial intelligence-driven platform to boost customer experience. The Acrolinx platform, which is already used by Amazon, IBM, Nestlé, Facebook, Volvo and Google among others, is designed to integrate directly into Three UK’s content process to capture the brand’s tone of voice, terminology and other content guidelines.

MRM McCann was recently appointed to handle the company’s customer marketing account.

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