TransUnion has signalled it will stick to Callcredit’s core data business, after disposing of one of the UK firm’s first acquisitions, agency Latitude, to global digital shop Jellyfish.
Jellyfish was set up in the UK in 2005, and has offices in London, Reigate and Brighton, while Latitude has operations in Warrington and Dubai.
The Jellyfish group now has over 700 people across 18 offices worldwide, with a client list that includes Uber, Ebay, Disney, Spotify, Nestlé, Ford, Aviva and Asos.
Jellyfish chief executive Rob Pierre (pictured) said: “This acquisition comes at a great time as we continue with the next phase of our global expansion. We instinctively felt that Latitude would be a really great fit and are looking forward to welcoming the team to the Jellyfish group.”
Latitude director Rick Lamb added: “Becoming part of Jellyfish is a great opportunity for us to compete with the biggest agencies in the north of England. Our existing clientele in the UK and Dubai will benefit from an enhanced range of services, products and industry partnerships that this new relationship will undoubtedly bring.”
TransUnion bought Callcredit Information Group for £1bn in April last year, initially rebranding “TransUnion, formerly Callcredit” until it moved to simply TransUnion late last year.
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