Trefor Thomas joins SapientNitro

SapientNitro has recruited Trefor Thomas, former RMG creative boss and the co-founder of Brand Advocate, as the agency’s fifth creative director.
Thomas has over 17 years’ experience, during which he has won three Cannes Lions golds awards and numerous industry plaudits. He will report to chief creative officer for Europe Malcolm Poynton.
He co-founded Brand Advocate after five years ago, joining from RMG Connect (now JWT) where he was chief creative officer and, along with chief exec Jonathan Harman was responsible for boosting the profile of the agency. During his time there, the agency picked up a fist-full of industry awards.
Before RMG, Thomas spent seven years at Saatchi & Saatchi in senior creative roles; first in Singapore and then in the London office.
At SapientNitro, he will work closely with Daniel Harvey, the director of experience design, and Lillian Shieh, the director of strategy. Sapient’s UK clients include Barclays, Kao, AXA, Aviva and Moët Hennessy Europe.
Poynton said: “Arriving from Saatchi Singapore to kick-start Saatchi Integrated with award-winning work, leading JWT’s integrated offering across EMEA at RMG Connect, and more recently founding digital agency Brand Advocate, makes Trefor an unparalleled creative leader.”