Tribal London has recruited SapientNitro’s client services director Gary Shannon to the newly created role of managing partner at the digital agency, working across key accounts including O2, Morrisons, Diageo and Unilever.
The appointment comes on the back of a raft of new business wins, including Morrisons, Fitness First and Volkswagen Commercial Vehicles.
Shannon, who was at SapientNitro since 2011, takes up his new position with immediate effect and will work alongside managing director Tom Roberts and executive creative director Simon Poett.
At SapientNitro, he led the global Unilever account and delivered the global redesign of HSBC.com. Prior to that he was digital account director at Proximity, working with P&G and Royal Mail, and he has also worked at Crayon and DMB&B.
Tom Roberts said: “Assembling an effective management team at any agency demands a careful blend of expertise, attitudes and experience. I believe that in Gary we have found the perfect person to complement the team and lead some of our most ambitious clients, while also playing an instrumental role in maintaining the levels of new business success we enjoyed in 2013.”
Shannon added: “All the ingredients are here at Tribal – a huge range of skill-sets, fantastic work, true client partnerships and a culture where collaboration just happens naturally. I can’t think of an agency that better blends technology, creativity and strategic thinking. The future at Tribal is going to be amazing.”
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Tribal appoints SapientNitro CSD to new managing partner role http://t.co/QQJEa6t9Xd #digitalmarketing #advertising #directmarketing