The Information Commissioner’s Office has conceded that UK firms will be in the dark over the EU ePrivacy Directive update – due to be introduced with GDPR in May next year – for the forseeable future, admitting the deadline will be “tough” to meet.
The legislation forms the basis of the Privacy in Electronic Communications Regulations (PECR) and set out the rules on electronic communications, including telemarketing, cookies and the provision of Internet or telecoms services.
The initial draft was published in January, triggering major concerns over that changes to cookies law could have a serious impact on the online advertising market.
The DMA has claimed in its current form, the Directive will severely restrict the use of third party data and hold back technological developments in the digital economy.
With only 14 months to go, the next step is for the European Parliament and the European Council to each review the draft and form their own view on what it should say, before coming together around the end of this year to negotiate the final text.
In a blog post, ICO interim head of policy and engagement Jo Pedder said: “Because there is currently no agreed timetable for finalising the new ePrivacy law within Europe, we can’t yet make fixed plans for guidance.
“An initial guidance document from the ICO, highlighting the likely key issues, is planned for later in the year. We will consider how best to follow this up with more detail on what the key changes are likely to be as negotiations progress.”
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