Unlimited Group has literally scoured the world to find a successor to chief executive Michael Richards, appointing career client marketer Tim Hassett, a former P&G, Kellogg’s and Campbell’s chief, to the role.
Hassett starts this week and fills the vacancy left by Richards, who quit in April for a “new challenge”, nearly a year to the day after joining from VCCP.
This is the first time Hassett will have worked agency side. He started his career in 1986 at Procter & Gamble, joining straight after graduating from Siena College, in Loudonville, New York. He went on to work at the company for 15 years, latterly as associate director, before joining Kellogg’s in 2001.
Within two years, Hassett had switched to a subsidiary of the Campbell Soup Company, where he held a number of senior roles, including chief customer officer for North America.
He then spent two years as president of the Americas at spirits firm Beam Suntory, which owns brands including Jim Beam and Courvoisier.
Hassett joins Unlimited Group from TDBBS, a natural dogs treat and chews business, where he was chief executive from January 2018.
He said: “I feel both privileged and excited about leading an extremely innovative and talented agency group into the next phase of its growth trajectory. Our clients need data-driven solutions that sustainably builds their brands and business.
“They also need to know they are getting impactful yield for every insight and the money they invest. Our recent acquisitions put us in a position to deliver against their agenda even better than we have in the past. Our client-centric approach will do nothing but get stronger.”
In the past 12 months, Unlimited has acquired Direction Group, First Base and Model Citizens; all have since been rebranded.
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