Westfield hires chief to drive retail marketing strategy

shopping_2The company which owns the Westfield UK shopping centres in Shepherds Bush and Stratford in London has appointed a new chief customer officer as part of plans to expand the services offered to many of the world’s biggest retail brands.

Caroline Puechoultres joins from French supermarket Carrefour Market, where she was sales and strategy director. Prior to that she held senior marketing roles at French supermarket Intermarché, Club Med and Procter & Gamble France.

At Westfield, Puechoultres will be responsible for growing and developing Unibail-Rodamco-Westfield’s commercial partnerships.

She will also be responsible for expanding omnichannel services, including click-and-collect and curbside delivery, driving innovation and strengthening the shopping centre giant’s marketing and branding strategy.

The Westfield brand operates 87 shopping centres in 12 countries, including the UK, France, Italy, and Germany as well as in the US.

Puechoultres is succeeding Michel Dessolain, who has held the role on an interim basis; he will continue to serve on the management board.

Unibail-Rodamco-Westfield chief executive Jean-Marie Tritant said: “It is critical for URW to better understand evolving consumer preferences, digital opportunities and to leverage the audience at our assets so we can drive growth as well as capitalise on the ongoing disruption of the retail industry.

“Caroline’s expertise will help us accelerate the customer-centric transformation already underway at URW, and ensure we continue to create quality experiences, meet and exceed customer expectations, and strengthen the Westfield brand.”

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