Williams Lea Tag snaps up digital production company

kasslerWilliams Lea Tag, the company set up in 1820 to provide print services to the financial industry, is continuing its diversification with the acquisition of digital production house Taylor James.
Founded in London in 1999, Taylor James is predominantly US and Europe-focused and offers high-end capabilities in CGI, animation, design and VFX to brands and their creative agencies to produce digital content across all channels. Its clients include American Express, Lexus, Jack Daniels, Ford, Progressive, Dell, and Honda, among others.
The firm says that the acquisition will be the first in a potential run of investments made under private equity investors, Advent International, as Williams Lea Tag looks to expand its services. It acquired the design and production agency Tag Worldwide for an undisclosed sum back in 2011, and adopted the company’s name into its own brand.
Advent International completed its purchase of Williams Lea Tag from Deutsche Post DHL Group in December 2017 and appointed David Kassler (pictured) as group chief executive of the business.
Kassler said: “We share common goals in using better technology and process to reduce cost and waste in our clients’ marketing budgets, plus Taylor James has the scale and expertise to match our global ambition. As the first acquisition to be made under Advent International’s ownership, this is an important milestone for Williams Lea Tag – with Advent’s support, we will continue to proactively explore further synergistic acquisition opportunities.”
The company has revenues of €1.1bn (£990m) and 10,000 employees worldwide; it operates in over 195 cities across 40 countries.

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