Wood for Trees backer nets £2m investment fund

john hallMyLife Digital, the company which last year ploughed money into data insight agency Wood for Trees has itself received new backing to the tune of £2m from London-based investment firm the Business Growth Fund.
Founded in 2014, MyLife Digital provides analytics and data sharing services to the not-for-profit, sport, healthcare and government sectors aimed at improving organisational performance and transparency.
Last September it appointed former DST Applied Analytics chief Jason Cromack to chief executive of Wood for Trees, set up by ex-Occam director Jim Baggett in 2007.
Wiltshire-based MyLife Digital specialises in the so-called personal information management service (PIMS) market, designed to put consumers in control of their personal data. The business hopes to use the £2m funding to boost the roll out of its digital platform.
Chief executive John Hall, the former international rugby player, said the organisation was focused on ‘re-establishing trust’ between data-holding organisations and the people they serve.
He added: “This might be helping asthma sufferers better manage their condition, or athletes and teams perform at a higher level, growing sport participation nationally.
“The platform enables multiple health and social care agencies to work together to better protect vulnerable people. It’s an exciting time and BGF’s investment will really help us accelerate our growth and development in this new space.”
BGF’s investment sees James Austin, who is an investor at the venture capital firm, join MyLife Digital’s board.
BGF is one of the UK’s biggest venture capitalist investment funds and is backed by the the likes of Barclays, HSBC, Lloyds, RBS and Standard Chartered. Last June, the organisation invested £6m in London digital agency Zone and appointed Rainey Kelly Campbell Roalfe co-founder Jim Kelly as non-executive director.

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