Cromack exit triggers DST shake-up

Global Insight Group UK boss Jason Cromack is understood to have left the DST Systems division, fuelling an operational overhaul which sees the company fall back under the control of the print side of the business, DST Output.
The division was rebranded from Lateral Group in February, and became known as “the GIG at DST” as part of a strategy to align it with the data insight division of its parent company, based in the US.
Cromack, who started his career at Option One before setting up print management firm GL2 and technology start-up TripleArc, has been chief executive since 2010.
Under his leadership, the division has expanded its offering from pure data insight to provide creative and strategic services by hiring creative chief Mike Cavers and former COI director Marc Michaels.
Since then it has landed a place on the Government’s £360m DM roster, and picked up work from Arriva, Kwik-Fit, Wyevale Garden Centres (formerly The Garden Centre Group) and most recently Hyundai.
According to print industry sources, the GIG at DST will now fall under the remit of Jeremy Walters, chief executive of sister company DST Output which specialises in print. Last week the company landed a three-year contract to handle all of Virgin Media’s print and direct marketing material.
The Global Insight Group is in the process of being rebranded yet again, as the Applied Analytics Group, although it is thought the GIG at DST will simply be known as DST in the UK market.
Cromack was unavailable for comment, when contacted by DecisionMarketing.

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