Cromack launches 24hr bike event

Cromack launches 24hr bike eventFormer DST Applied Analytics UK boss Jason Cromack has moved into the sports sector for his latest venture, Revolve24, a global 24-hour team endurance cycling series on iconic motor racing circuits.
Cromack, who started his career at Option One before setting up print management firm GL2 and technology start-up TripleArc, had been chief executive of DST under its various guises – including Lateral Group – since 2010. He left the business late last year.
Since then he has set up two companies, BigDataHound, a management consultancy offering advice on big data, advanced analytics and data-driven, omni-channel customer engagement, as well as Revolve24.
Designed to tap into the cycling craze, the Revolve 24 series opens at Brands Hatch on September 19 2015, with plans to hold seven additional races in the US, Canada, Spain, Italy and Australia next year.
According to the company blurb: “Revolve24 provides a unique closed circuit 24-hour relay race series – for relay teams and soloists – around some of the world’s most iconic motor circuits.
“For a cyclist, emotion is closed-roads, smooth asphalt, arduous climbs, exhilarating descents and fast sprints, and our aim is to search the planet to find iconic circuits that deliver this and more.”
Revolve24 has developed a new race format incorporating familiar motor sport concepts and technology, such as competing for pole position, fastest lap and even giving penalties for speeding in the pit lane. Partners already signed up include British Cycling, European Bike Express and FatEbikes.com. Further details are available at its website.
Cromack said: “Our aim is to provide safe, inspiring, extraordinary yet affordable cycle race events for participants and a comprehensive engagement platform for our commercial partners via our Revolve24 Race App.”

Related stories
Cromack exits triggers DST shake-up
Lateral Group wins SW Trains brief
Lateral Group nets Kwik-Fit eCRM
Lateral Group hires Marc Michaels
Cavers takes top Lateral Group job

Print Friendly

1 Comment on "Cromack launches 24hr bike event"

  1. RT @DM_editor: Former @DSTtalks UK boss @JCCromack launches 24hr bike event @revolve24 http://t.co/SB2ZmuKeLC #DataScience #cycling #direct…

Comments are closed.