addressable TV Archives - Page 3 of 5

News October 11, 2021 2:58 pm

Data-driven TV, which allows brands to overlay their first-party data onto a raft of behavioural and purchase information, is expected…

News July 22, 2021 11:49 am

Brand owners will now be able to scale up their addressable TV campaigns through a “new and improved” partnership between…

News March 1, 2021 11:44 am

TSB is launching a major data-driven TV ad campaign in which it will overlay its first-party data on to the…

News October 5, 2020 2:34 pm

ITV is at last rolling out its addressable TV ad-buying platform, Planet V, nearly a year after hailing its launch, and…

News August 26, 2020 10:26 am

Brand owners will be forking out over €4.1bn (£3.5bn) a year in Europe to help identify customers and prospects while…

News August 25, 2020 2:56 pm

ITV is beefing up its operations for the launch of the Planet V addressable TV platform by signing a deal…

News July 20, 2020 4:08 pm

UK broadcaster Channel 4 has signed a new programmatic advertising partnership with adtech company the Trade Desk which it claims…

News June 10, 2020 5:31 pm

Sky Media is ploughing an extra £1.5m into its AdSmart SME Support Scheme, opening up the prospect of data-driven TV…

News May 5, 2020 10:40 am

Sky is aiming to convince small firms of the joys of data-driven TV advertising during the coronavirus crisis with the launch…

News February 25, 2020 4:58 pm

LiveRamp, the company which rebranded from Acxiom Holdings after flogging off its marketing business to IPG, is ratcheting up its…