Samsung signs InfoSum deal for addressable TV boost
Samsung Ads, the electronic giant’s advertising ecosystem which spans hundreds of millions of smart devices across TV, mobile, desktop, and…
addressable TV
ITV ups stake in InfoSum in boost for addressable TV
ITV has increased its stake in InfoSum, the data technology firm whose “clean room” solution is a key part of…
Boots and Sainsbury’s sign up for AI ad pilot from ITV
ITV has launched a new tool for advertisers using its addressable TV platform Planet V, which it claims will provide…
Fired-up marketers bullish they can ride out headwinds
Marketers’ confidence in their ability to boost their companies’ performance appears to be as unshakeable as ever, despite economic threats,…
Sky targets B2B firms with addressable AdSmart push
Sky Media is aiming to convince B2B brands of the power of addressable TV with the launch of a new…
Brands turn to advanced TV but scepticism remains
Marketing budgets might be facing the biggest squeeze since Covid but over half (53%) of all professionals are aiming to maintain…
ITV joins top brands in tech and data recruitment blitz
ITV is joining forces with leading companies in the North West for a major recruitment drive aimed at building the…
ITV gets in early as InfoSum launches new data platform
ITV has become one of the first major brands to sign up to a new InfoSum data platform, which it…
Brands to spend $5.5bn on advanced TV data solutions
Brands are set to ramp up their spend on identity solutions to fuel data-driven TV advertising, more than doubling their…
ITV unveils ‘game changing’ streaming service ITVX
ITV is ditching its ITV Hub platform for a new streaming service, which it claims will be a boon for brands…