ITV ups stake in InfoSum in boost for addressable TV
ITV has increased its stake in InfoSum, the data technology firm whose “clean room” solution is a key part of…
ITV has increased its stake in InfoSum, the data technology firm whose “clean room” solution is a key part of…
ITV has launched a new tool for advertisers using its addressable TV platform Planet V, which it claims will provide…
Marketers’ confidence in their ability to boost their companies’ performance appears to be as unshakeable as ever, despite economic threats,…
Sky Media is aiming to convince B2B brands of the power of addressable TV with the launch of a new…
Marketing budgets might be facing the biggest squeeze since Covid but over half (53%) of all professionals are aiming to maintain…
ITV is joining forces with leading companies in the North West for a major recruitment drive aimed at building the…
ITV has become one of the first major brands to sign up to a new InfoSum data platform, which it…
Brands are set to ramp up their spend on identity solutions to fuel data-driven TV advertising, more than doubling their…
ITV is ditching its ITV Hub platform for a new streaming service, which it claims will be a boon for brands…
Data-driven TV, which allows brands to overlay their first-party data onto a raft of behavioural and purchase information, is expected…