addressable TV Archives - Page 4 of 5

News February 24, 2020 11:36 am

They say the early bird catches the worm, but not it seems when it comes to TV advertising, with response…

News November 13, 2019 4:52 pm

The addressable TV advertising market is set to leap sixfold from $15.6bn (£12.2bn) in total worldwide revenue in 2019 to…

News November 12, 2019 11:42 am

ITV is ramping up its assault on the data-driven TV market with the launch of a new digital addressable TV…

News October 1, 2019 1:11 pm

Havas Media has done exactly what it says on the tin to land the media planning and buying business for…

News September 30, 2019 10:03 am

Co-op Insurance is launching its first ever data-driven addressable TV campaign as part of an ambitious plan to nearly triple…

News September 17, 2019 12:51 pm

The UK’s addressable TV market has received yet another boost with Sky signing up Channel 4 to its AdSmart targeting…

News August 15, 2019 1:00 pm

Adland might find it unpalatable that data is now king but even die-hard Madmen will now be forced to admit…

News June 25, 2019 10:01 am

LiveRamp, the company which rebranded from Acxiom Holdings after flogging off its marketing business to IPG, is boosting its adtech…

News May 1, 2019 1:46 pm

Sky is aiming to boost its appeal to brand owners by adopting a new tool to improve audience data for…

News April 4, 2019 5:52 pm

ITV is aiming to increase its share of the burgeoning addressable TV market by signing a partnership with adtech firm…