WARC/AA report reaction: Cracking the curate’s egg
Another day, another forecast for the advertising and marketing industry to try to digest without choking. Yet again, the WARC/AA…
Advertising Association
Once more unto the breach: Resist cuts, brands urged
The UK marketing industry is being urged to batten down the hatches once more, with the latest figures showing that…
Industry calls for stability amid Government turmoil
The advertising and marketing industry has joined other sectors in demanding the Government shows strong leadership in the wake of…
Minister hails Lions haul as spending cuts row grows
Just days after it was revealed the Government wants companies to divert their marketing spend into price cuts, the minister…
Top brands sign as UK Ad Net Zero crusade goes global
The bosses of many of the world’s largest advertisers and trade bodies have pledged to follow the UK industry’s lead…
Ex-Just Eat chief risks uproar over call to slash ads
Former Just Eat chief executive David Buttress – appointed “cost of living tsar” last week – is risking the wrath…
King secures AA crown and pledges to fight for talent
New Advertising Association chair Annette King has vowed to help the industry grow its influence by continuing the fight to…
Industry backs junk food ban delay, critics say BOGOF
Government plans to delay the implementation of new restrictions on advertising foods and drinks high in fat, salt, or sugar…
Government backs industry trade mission to Cannes
The UK advertising industry is putting aside its often tetchy relationship with the Government to launch a trade mission at…
Ad market bounceback: Brands learn to keep investing
The full year 2021 Advertising Association/WARC Expenditure Report, which shows the UK ad market soared by 34.3% last year to…