Ad industry body reiterates immigration controls threat
The Advertising Association has reiterated its warning that the marketing industry will be hit hard by restricting immigration from the…
Advertising Association
Direct mail witnesses the highest growth since 2011
Direct mail spend put in its strongest performance for nearly six years in Q3 2017, growing by 5.9% over the…
Ad body scoffs at claims that TV spots make kids gorge
The Advertising Association has hit back at Cancer Research UK claims that youngsters who watch over three hours of commercial TV a…
Industry gets set to hobnob as Matt Hancock moves up
Marketing trade bodies have bent over backwards to welcome Digital Minister Nick Hancock’s promotion to Secretary of State for Culture, Media…
Digital bolsters adspend but 2017 looks challenging
The UK ad industry continues to shrug off Brexit uncertainty, with digital driving record growth for the first six months…
Call for industry to prove benefits of data to public
Yet another survey exposing a wall of consumer bewilderment and mistrust about companies gathering personal data has sparked fresh calls…
Adspend forecasts shrug off Brexit ‘slash and burn’
The UK marketing industry’s attempts to calm the waters in the aftermath of the Brexit vote appear to have paid…
Adspend fends off Brexit slump but mail takes a hit
The UK ad industry appears to be riding out the predicted post-Brexit slump with spend breaking through the £5bn barrier for…
Ad body demands end to small print and e-cig ban
The Advertising Association has made the controversial step of calling on the Government to repeal two key EU laws which it…
Critics silenced again as direct mail rises by 4.5%
Direct mail spend continues to defy all odds – and its critics – growing by 4.5% for the first half…