Artefact deal builds war chest to fund global expansion
Artefact, the French-owned AI and data-driven marketing agency which expanded in to the UK in 2018, has set its sights…
agency news
Publicis to let all staff work abroad for six weeks a year
Publicis Groupe has unveiled a new scheme which will enable all agency staff to work remotely from any of its…
Gail Cookson to spearhead legacy marketing for WPNC
Integrated marketing agency WPNC has promoted Gail Cookson to the new role of legacy and international marketing director as the…
Merkle ‘curious’ recruitment drive aims to lure newbies
Dentsu agency Merkle is taking an unusual approach to recruiting new talent by launching a brand campaign, designed to highlight…
MSQ swoops once more to create ‘design powerhouse’
International marketing group MSQ has whipped out its chequebook once more to acquire design business Elmwood and merge it with…
Media agencies warned to embrace data and tech or die
The exponential rise of data-driven marketing is forcing brand owners to redefine the role of their media agencies; buying clout…
Fold7 owner Miroma Group beefs up New Stance agency
Miroma Group, the company behind Fold7, Hyperactive and Contented, is bolstering its talent and influencer marketing agency New Stance with…
Double hire boosts Medialab data-driven leadership
Medialab is continuing to beef up its senior team and further enhance the agency’s data-driven proposition with two key appointments…
Nick Dixon marks return with £15m acquisition of Edit
Serial entrepreneur and former Blueberry Wave and HH Global chief Nick Dixon has returned to the industry by swooping on…
Merkle creates top job to bring media and CXM closer
Dentsu-owned data-driven marketing agency Merkle has created the new role of managing director of its media practice, as part of…