Estée Lauder appoints chief for tech and data makeover
Global beauty giant Estée Lauder Companies – whose brands include Clinique, Bobbi Brown, Tom Ford Beauty, Too Faced and Jo…
artificial intelligence
Firms failing to tackle data basics before rushing into AI
Fears that poor data could scupper the effective adoption of artificial intelligence systems appear to have been confirmed, with most…
Direct marketing shines bright amid economic storms
Further proof – if it were needed – of direct marketing’s resilience in the face of economic uncertainty has once…
Meta restarts Europe AI data grab after opt-out U-turn
Tech giant Meta is rebooting its scheme to train its AI models on the data of both UK and EU…
Love hurts: Online dating hit by rise in AI scam attacks
Online dating might be hard enough as it is but now those looking for love are facing a new threat…
Frenemy at the gates: Industry battles with future of AI
The marketing and advertising industry is facing a classic dilemma over the adoption of artificial intelligence tools, with most professionals…
Alan Turing Institute calls for new AI Crime Taskforce
The Alan Turing Institute, the UK’s national institute for data science and artificial intelligence, is calling for the creation of…
AI spend set to soar despite mixed results from adoption
The jury might still be out over just how effective AI has been for businesses but there is still plenty…
Havas boosts data and tech with double appointment
Havas has appointed a new leadership team to spearhead the agency group’s future data and tech agenda and accelerate its…
How to seamlessly integrate GenAI without a disaster
It’s pretty clear now that the LLMs and generative AI we are currently working with aren’t the birth of Skynet,…